Demographics and Pyschographics
1) Age, Gender, Education, Social Class, Race/ethnicity, Job/profession/earnings, Home(city/village/countryside) 2) Because they are trying to make it more appealing to the audience 3) The Aspirer, The Explorer, The Reformer, The Mainstreamer, The Struggler, The Resigned, The Succeeder. 4) The Aspirer seeking status, The Explorer seek discovery, The Reformer seek enlightenment, The Mainstreamer seek security, The Succeeder seek control, The Struggler seek escape, The Resigned seek survive. 5) The Aspirer because without status the brand wouldn't be successful without status.