The Times Case Study - Audience and Industries
Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. Older, affluent and highly educated. 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? it is formal, authoritative language, in-depth analytical content, and restrained design. 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied? The Times newspaper in the UK has a predominantly older readership, with over half of its audience aged 55+ and an average reading age that skews towards the "Succeeder" psychographic—professionals, managers, or business owners, typically in ABC1 social classes. 4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratif...