Newspapers: The Times - Audience and Industries

 

1) What are the main audience demographics for The Times newspaper? Add as much detail as you can.
Audience 55+ Social class, 62% from Social AB 

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

a, Masthead, with a royal crest suggesting establishment, minimalist use of imagery, and, headlines, centered on serious, in-depth topics rather than, entertainment, or celebrity gossip.

3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied?  


4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.
Entertainment, Surveillance 


5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.

 Because due to concerns over self-regulation (IPSO) failing to prevent unethical practices, such as phone-hacking, and to increase trust through greater transparency

 Because it actively fulfills specific psychological and social needs

Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

Rupert Murdoch, News Corp

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s? You can find all of these statistics in the blogpost above.

  • Circulation in 2019: The Times had an average daily circulation of approximately 376,000 to 417,000 copies, according to different reports from that year.
Circulation in the 1990s: During the 1990s, the paper sold over 800,000 copies, with a notable peak in1997.

3) How has the Times reacted to the decline in print sales and the growth of the internet? Watch the two videos above for more on this.

They have transformed from a traditional print newspaper to a digital subscription based publisher.


4) What does IPSO stand for and what is IPSO's job?

IPSO stands for the Independent Press Standards Organisation and IPSO's primary purpose is to promote and uphold the highest professional standards of journalism in the UK.

5) Why do some people want stronger regulation of British newspapers? Look at the information above on newspaper regulation to find out more on this.

People want stronger regulation of British newspapers to address declining standards, including the publication of false information, invasions of privacy, and unethical newsgathering.

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