Daily Mirror - Audience and Industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here.

working-class, politically left-leaning (Labour-supporting), and aged over 55, with a significant shift toward digital consumption. 65+

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

To build engagement
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3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Information/Surveillance: Readers use the paper to learn about current events, specifically through a Labour-supporting, anti-Conservative lens, which offers a familiar, reassuring worldview.

Entertainment/Diversion: The paper serves as a form of escapism, providing human interest stories, emotional narratives, and sports news that offer a distraction from everyday life. 


4) Why are print newspapers generally read by older audiences?
 Older adults grew up with print media as their primary source of news. Reading the physical paper is often part of a daily, structured routine, such as with morning coffee.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

 utilizing emotive language, a populist "voice of the people" stance, and dramatic, high-impact imagery

Industries

1) What company owns the Daily Mirror and why are they struggling? 
Reach plc 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  
Alison Phillip. The Partygate scandal that brought down Prime ministers Boris Johnson.

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

1990s Circulation: Over 3 million daily in 1990, declining to just over 2.3 million by 1998.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

focused on digital expansion to drive revenue through online, mobile, and social platforms.

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