Denotation and Connotation
Denotation: The brand WaterAid is aiming to provide clean to children who can't afford to have clean water. This campaign only asks for £2 per month. They have used blue as of hygiene. Connotation: That £2 a month is not much as we spend thousands of pound when you go on holidays and why not donate £2 a month for good deed which can help many poor children from dangerous illness Analysis: The advert tells us that the company WaterAid is launching a campaign to provide free water for poor children in UK as WaterAid has proven to be a successful charity throughout the UK.
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