'OMO advert CSP blog tasks'
1) What year was the advert produced?
1955
2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.doing housework like cooking
3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
to garb customers attention
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
That women are supposed to look good even when they are working
5) Why is a picture of the product added to the bottom right of the advert?
So customers can identify the product when shopping.
6) What are the connotations of the chosen colours in this advert - red, white and blue?
Red represents feminine and white, blue represents flag paternalism.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
so the audience can be encouraged to buy the product.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
to avoid women becoming independent.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
That women are to do house work happily and women are a property of her man.
3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
to garb customers attention
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
That women are supposed to look good even when they are working
5) Why is a picture of the product added to the bottom right of the advert?
So customers can identify the product when shopping.
6) What are the connotations of the chosen colours in this advert - red, white and blue?
Red represents feminine and white, blue represents flag paternalism.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
so the audience can be encouraged to buy the product.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
to avoid women becoming independent.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
That women are to do house work happily and women are a property of her man.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The audience today would heavily criticise this advert of being sexists.
Comments
Post a Comment