Daily Mirror - Audience and Industries
Audience 1) What is the Daily Mirror's audience? List the key statistics here. working-class, politically left-leaning (Labour-supporting), and aged over 55, with a significant shift toward digital consumption. 65+ 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? To build engagement ffvfvgergf5ret 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. Information/Surveillance: Readers use the paper to learn about current events, specifically through a Labour-supporting, anti-Conservative lens, which offers a familiar, reassuring worldview. Entertainment/Diversion: The paper serves as a form of escapism, providing human interest stories, emotional narratives, and sports news that offer a distraction from everyday life. 4) Why are print newspapers generally read by older audiences? Older adults grew up with print media as their pri...