Advertising: Key conventions

 




 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

Logo: It represents the brand identity

slogan; It tells the main purpose of this advert 

Colour Scheme: It represents the brand colour of the advert

Picture of the product: Reminding the audience of  the product.

Connotation; This is a Skittles candy advert who aims to attract consumers.


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
customers who prefer candy texture.

1) Coca Cola uses Santa Claus to show that their drink is related to festivies times.
2)Coca Cola uses christmas colour to show the audience how their products is related to christmas themes.

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