Galaxy advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Intertextuality and nostalgia


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
Heritage, classiness and elegance

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
She was a British actress and she had elegance within her.

4) What is intertextuality?
conventions of one genre are alluded to in another, or when a specific cultural reference is made in a media text

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
Villain, helper, victim


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
sense of independence and decision-making power.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
holloywood icons
9) What representations of gender can you find in this advert?
femininty as Elegance and grace 

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?  women empoverment and independence 

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