Represent NHS Blood & Transplant campaign: blog tasks

 1) What is an advertising campaign?

an target audinece 
2) What is the objective of the NHS Represent campaign? 

so black and Asian communities can give blood for the people from their own communities which will help out more.

3) What does this advert want people to do once they've seen it (the 'call to action')? 
to try for that
4) Why is the advert called 'Represent'? 
because it challenges stereotypes to think about donating black and Asian very proudly.
5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
to attarct  audince 
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
rhat there is not enough people from black and Asian communities.
7) How does the advert match the key conventions of a typical urban music video?
low-angled, close-up shots 
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

it shows that people from black and Asian are happily willing to give blood.

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

by emphasising that people from black and Asian communities need it the most as there isn't enough donors.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS)

low-angle shot shows blood donating something very powerful.