Magazines and Music Video assessment: Learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

You start well but this needs to be a lesson in exam technique: you can't leave questions blank.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 


Q1: 2 

Q2: 3 

Q3: 1 

Q4: 0

Q5: 0


3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

 the denotation of one central image directly addressing the audience enables the audience  to see the aspirational Tatler reader – an upmarket, sophisticated woman 

• the choice of white and black font/typography against the natural setting connotes that the  magazine is both fresh and modern but from a classy, traditional base.

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

 Celebrities are presented as important and desirable – this is the latest gossip that readers  have to know about.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

A Diversion/entertainment 

D Personal identity 

E Information / surveillance 

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer? 

the audience might watch music videos to reinforce values and behaviour. The lead singer  seems to not care about the filming of the music video, rarely making eye contact with the  camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of  identity as they can relate to the lead singer’s both nonchalant and rock and roll representation.

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