OSP: Language and Representation Blog Tasks

 1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Logo/brand- Home page links stuck, modern stylish Proffessional 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

Professional footballer known for charity work, social media presence, and positive representations.

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

Marcus is presented as a black man who is using his platform to promote social activism.

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Celebrity representation that is relatable.

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Traditional gender  stereotype of beauty, sexuality on female empowerment  doing business.

OSP: Audience and Industries blog tasks

Audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

Football fans, charity work. Teenagers 

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

He uses social media for social activism and focus on value.

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

Marcus Rashford-3.33%

Kim Kardashian-0.50%

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).



5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

Personal identity, Surveillance and Personal relationship

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

A socially conscious hero

Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money?

Marcus Rashord-$60-65 million

Kim Kardashian-$1.7 billion 

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

Burberry, Jaguar Land Rover and Coca-cola

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

Elon Musk $3 billion

4) What are the worries about Instagram’s negative effects?

increased anxiety and depression

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

Ofcom

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

Platform paying Ofcom fine to regulate their content




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