KISS FM Breakfast show CSP: blog tasks

 1) Read page 2. What is KISS FM's mission?

Cash for Kids, which focuses on improving the lives of disadvantaged children and young people


2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

young adults, specifically those aged 15-34

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

virtual concerts featuring digital avatars, a multi-platform approach to content delivery, and personalized fan experiences through interactive technology


4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

digital radio (DAB/DAB+), online through the Rayo app and website, and through smart speakers


5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

. Bauer Media

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

active listeners

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

 Audience pleasures​​ Applying Blumler and Katz Uses and Gratifications theory: Diversion: music video conventions – performance, effects, fast ..

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Music consumption primarily revolved around vinyl records played on record players and radio broadcasts. 


9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

targeting a younger demographic (15-34) with a focus on dance, urban, and contemporary music


10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

fast-paced, upbeat atmosphere of the show are likely to find it a great way to start their day and  banter, jokes, and interaction with listeners on social media contribute to a feeling of community and shared experience.



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