marij gcse media blog

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Intertextuality and nostalgia 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. Heritage, classiness and elegance 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  She was a British actress and she had elegance within her. 4) What is intertextuality? conventions of one genre are alluded to in another, or when a specific cultural reference is made in a media tex t 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).  Villai...

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. doing housework like cooking 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? to garb customers attention 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? That women are supposed to look good even when they are working 5) Why is a picture of the product added to the bottom right of the advert? So customers can identify the product when shopping. 6) What are the connotations of the chosen colours in this advert - red, white and blue? Red represents feminine and white, blue represents flag paternalism. 7) How does the anchorage text use persuasive language to encourage the audienc...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women in the kitchen or managing the family. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. unrealistic beauty standards  5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  Males are also helping in house chores when women's are busy in work.

    1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Logo: It represents the brand identity slogan; It tells the main purpose of this advert  Colour Scheme: It represents the brand colour of the advert Picture of the product: Reminding the audience of  the product. Connotation; This is a Skittles candy advert who aims to attract consumers. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? customers who prefer candy texture. 1) Coca Cola uses Santa Claus to show that their drink is related to festivies times. 2)Coca Cola uses christmas colour to show the audience how their products is related to christmas themes.